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Glamour photography is a genre of photography in which the subjects are portrayed in attractive poses ranging from fully clothed to nude, and often erotic. Photographers use a combination of cosmetics, lighting and airbrushing techniques to produce an appealing image of the subject. (As cited by ProQuest .) Publisher's website. The focus lies in the beauty of the subject's body or portrait; as such, beauty standards are often a key determinant of glamour model trends. A popular subset of this type of photography is "Pin-up model" for women and "beefcake" for men.Rosenberg, David (12 April 2015). slate.com; "The Secret History of Hunky Male Beefcakes".
Since glamour photography can include nudity, in such cases the distinction from softcore pornography is largely a matter of taste, although depictions of sexual contact are not considered within this genre and are considered pornographic. Glamour photography is generally a composed image of a subject in a Still photo. The subjects of glamour photography for professional use are often professional models, and the photographs are normally intended for commercial use, including mass-produced calendars, Pin-up girl and men's magazines such as Maxim; but amateur subjects are also sometimes used, and sometimes the photographs are intended for private and personal use only.
In December 1953, Marilyn Monroe was featured in the first issue of Playboy magazine. Bettie Page was the Playboy Playmate of the Month in January 1955. Playboy was the first magazine featuring Nude photography to receive mainstream attention. Penthouse was the second such magazine to achieve this.
Glamour models popular in the early 1990s included Hope Talmons and Dita Von Teese and the modern era is represented in the U.S. by models like Heidi Van Horne and Bernie Dexter, while leading representatives of the genre in the UK have included Katie Price and Lucy Pinder.
Until the 1950s, glamour photography in advertising and in men's magazines was highly controversial or even illegal. In some countries, if not illegal, such magazines could not be on public display, and some had to be displayed in a plastic cover. Magazines featuring glamour photography were sometimes marketed as "art magazines" or "health magazines".
As photography has become widely adopted through the use of smartphones, glamour photography has become a popular type of content featured on social media, particularly on Instagram. Instagram models and influencers posting glamour photography-type content have attracted heavy scrutiny from the general public, and are blamed for contributing to rising rates of depression and Anxiety disorder in the West.
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